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The goal was to de-stigmatize erectile dysfunction and reassure men that they are not without options. We re-affirmed Viagra as the iconic brand that offered men the opportunity to preserve an active sex life. We employed the empathetic sensitivity of a caring woman to convey the message.

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Neulasta OnPro is a futuristic patch a cancer patient can wear after chemotherapy that gives them a white blood cell boosting injection 27 hours later, which means they don’t have to go back to the hospital the next day just for a shot.

The day after chemotherapy is arguably the most important day in the healing process…when it comes time to pick a place to recover and focus your mind on the task at hand… there's no place like home. We delivered our pitch around the one thing they could own

in the current market: home.