INFO
CVS discovered that CVS customers were way better than other pharmacies' customers when taking their prescriptions correctly…interesting, but not the most visually entertaining statistic to communicate.
We addressed the (commonly recognized) social media attention deficit with a slight misdirect of something that was entertaining digital campaign. We then inserted our now unforgettable claim, et voilà!.. over 1.3 million new CVS customers are better.
CVS customers are better
CVS – Flips
CVS – Slide
INFO
CVS does a lot of little things to help people take their medicine correctly, such as making their labels clear as day.
We wanted to relate to our customers in an unconventional way and remind them, "you don’t have to be great at a lot of stuff in life, but with our help, you can be great at health".
CVS – Be great at health
INFO
CVS knows that for senior citizens, managing prescriptions is a “pain” that “seniors” don’t know how to treat. These seniors assume that all pharmacies are the same. So we needed to convince these seniors why they should switch
to CVS.
CVS – Ed and Lily Social Video
CVS – Ed and Lily Social Video