INFO

TENA believes that incontinence shouldn’t prevent women from being themselves.

Incontinence doesn't define them, nor does it tell them what they can or cannot do. With TENA's superior technology we proved that women can still have a little fun being themselves.

We designed a global campaign; "TENA-novelas"…three stories about three women who put TENA to the test. Creating long form videos, digital teasers, :30's, :20's, :15's, :10's. TENA’s courageous innovative campaign delivered on this global insight by fueling the inner confidence of women and inspiring even more women to free their minds… "because TENA lets you be you".