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Covid-19 is happening and it is changing everyone’s lives. CVS wanted to let people know that CVS is doing everything possible to help people stay healthy while staying home.
CVS – Home is everything
People at the heart.
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CVS wanted to talk about the revolutionary things they were doing at an enterprise level. The assignment was to create a brand level awareness campaign showing that CVS is "consumer-centric" in healthcare. It was time to let consumers know that CVS is putting people "at the heart of health."
CVS – People at the heart
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We also went back to the times of "Mary Poppins" to show them where the future of CVS Health was heading.
CVS – House Calls
CVS – Vision
432Hz
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Research shows that 75-90% of all doctor's office visits are stress-related. Since CVS’s mission is “helping people on their path to better health”, we created a radio spot scientifically designed to relieve stress.
Then we targeted the message to America’s most stressed cities at particularly stressful times.
432 Hz