INFO
After 10 years of Venus “Revealing the Goddess” in every woman, we successfully changed the perception of shaving as a “masculine chore” to revealing beautiful skin. We invoked the support of a celebrity who embraces her inner goddess on stage, at home, at work, at play, and encourages all women to reveal their inner beauty.
Venus – JLO
Venus -JLO :30
Venus – JLO Print Campaign
Venus – JLO Print Campaign
Venus – JLO Print Campaign
Venus – JLO Print Campaign
INFO
We began to evolve the campaign beyond just the beautiful legs and razor demos into more relevant storytelling with a twist of humor. Not only for the fabulous women who want smooth legs, but for all women.
Venus
All women want smooth legs.
VENUS – Nuns
Venus – Carnival
Venus – Tattoo
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Print – Nuns
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Print – Tattoo
Print – Dottie